Future Hospitality Forum 2026 Highlights Albania’s €8.5 Billion Tourism Revenue Target by 2030

Delina Ibrahimaj, the Minister of Economy and Innovation, announced today that Albania’s objective is to boost international travel revenue to approximately €8.5 billion by 2030. She also stated that the upcoming phase of Albanian tourism should concentrate on extending the tourist season and generating greater value from each visit, in addition to increasing the number of visitors.
She emphasized that Albania’s international demand is now well-established and that the sector’s ongoing development is generating new investment opportunities during her speech at the “Future Hospitality Forum 2026” in Tirana, which was attended by Prime Minister Edi Rama, investors, developers, and representatives of international hospitality brands.
“Three years ago, the revenue generated by international tourists was €2.8 billion.” These figures have doubled in just two years. “We welcomed 12.5 million tourists and generated €5.7 billion in revenue last year,” Minister Ibrahimaj stated.
The number of foreign visitors increased by 23% between 2023 and 2025, while tourism revenue increased by over 40%. The minister also noted that this expansion is evident in the sector’s economic contribution, as tourism directly and indirectly contributes approximately 28% of GDP and benefits approximately 294,000 families.
The sector is also focused on expanding the tourist season beyond the summer months. This trend is already evident in the nearly 80% increase in overnight stays outside of the peak season between 2023 and 2025. This, according to Minister Ibrahimaj, facilitates the more efficient utilization of hotel infrastructure and capacity, as well as the promotion of increased employment stability and more robust returns on investment.