Future Hospitality Forum 2026, Minister Gonxhja Says Tourism Infrastructure Investment Must Be Matched by Human Capital Development

Blendi Gonxhja, the Minister of Tourism, Culture, and Sports, attended the “Future Hospitality Forum 2026,” which was organized by the Albanian Investment Development Agency. There, he said that investment in tourism infrastructure must be accompanied by investment in human capital and higher service standards.
“A destination cannot develop sustainably if demand grows faster than quality,” he said. Therefore, one of the key challenges in the years ahead is ensuring that investment in hospitality infrastructure is matched by significant investment in human capital,” said Minister Gonxhja.
The minister stressed that the goal is to have growth in tourist numbers accompanied by higher standards, more professional services, and the creation of highly skilled jobs.
“A destination’s success is measured not only by the number of visitors, but also by their experience, how long they stay, how likely they are to return, and most importantly, the value they create for the local economy,” the minister said.