“Price Comparison” and “Save” Initiatives Launched to Promote Transparency and Lower Prices for Consumers

Citizens are now able to compare the prices of products across supermarket chains and identify more affordable alternatives for their daily purchases through the operational digital platform “Price Comparison.” The platform debuts with 238 products, which are categorized into 13 groups. The objective is to promote market competition and enhance price transparency.
The presentation of the “Save” initiative and the “Price Comparison” platform, which were developed through collaboration between the government, supermarket chains, and suppliers, was attended by Prime Minister Edi Rama and Minister of Economy and Innovation Delina Ibrahimaj. The Ministry of Economy and Innovation disclosed information regarding the platform’s operations and the discounted offers that are part of the “Save” initiative during the presentation.
The “Save” initiative comprises 325 discounted offers that will remain in effect until January 12, 2027. The data displayed indicates that the prices of these offers have been reduced by an average of 13.3%, and discounts on specific products have reached up to 40%. The objective is to alleviate the everyday expenses of Albanian households.
The initiative is the result of previous discussions between the government and representatives of the country’s supermarket chains and major suppliers. During these discussions, the necessity for increased transparency in price formation throughout the supply chain, as well as measures to support consumers’ purchasing power, was emphasized.
The “Save” initiative and the “Price Comparison” platform are designed to promote competition among market operators, protect consumers, and reduce the daily expenses of Albanian households.